Day of Impact benefits children in five counties
Redwood Credit Union dedicated Oct. 9 to positively impacting the communities it serves. For its “Day of Impact,” also known as “DOI,” 850 RCU team members came together at the Sonoma County Fairgrounds to build 418 bikes, which they donated to children ages 5 to 10 years old. Along with a new bike, each child received a helmet and a lock for safe and secure ownership.
RCU created its “DOI” program in 2017. The “I” alternates between Inspiration and Impact. Day of Inspiration focuses on team members’ physical, mental and workplace well-being whereas Day of Impact focuses on inspiring hope and making a positive impact on the lives of others.
“RCU understands the importance of fostering the well-being of our youth, connecting them with the environment, and providing the freedom of transportation,” said Brett Martinez, president and CEO of Redwood Credit Union. “In addition to helping kids, an event like this inspires our team members. It’s an opportunity to bring everyone together for a purpose that elevates our connection with each other and our communities.”
Redwood Credit Union employees spend a day building bikes. Photos courtesy of Redwood Credit Union
Eleven nonprofit partners in five Bay Area counties selected the children who received the bikes. RCU partnered with Canal Alliance, Buckelew Counseling Services and North Marin Community Services in Marin County.
“Kids have a lot of screen time these days — whether it’s their computer, phone or television — and it all adds up to a lot of sedentary time,” Martinez said. “We’re hoping these bikes inspire kids to be more active, refresh their minds and explore their communities. We want them to feel excited, valued and invested in.”
For more information, visit redwoodcu.org.
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