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NONPROFIT AD SPONSORSHIP PROGRAM

  • Direct Submissions Must Come from Nonprofits: Ads received from non 501c3 organizations will not be considered for publication. Content, announcements, and promotional submissions are designated specifically for 501(c)(3) nonprofit organizations. For-profit entities cannot submit advertisements directly on their own behalf under the community program.
  • The 50% Proceeds Rule for For-Profit Events: For a for-profit business to partner with or promote an event that benefits a charity, at least 50% of the proceeds must directly go to the tax-exempt 501(c)(3) nonprofit. If a for-profit event or fundraiser donates less than 50% of its proceeds, it does not meet the standard required for promotion or ad inclusion under Giving Marin’s nonprofit guidelines.
  • If a for-profit business meets that threshold, the submission should generally be submitted directly by or in formal partnership with the designated 501(c)(3) beneficiary.
  • Nonprofit organizations that wish for their ads to be reviewed for participation in the Giving Marin program by the partners can email their camera ready advertising (event focused or overall mission focused) to [email protected]. Nonprofits may send in multiple ads and can continue providing ads throughout the year. There is no charge for the ad run if a nonprofit is selected by a partner.
  • Nonprofit organizations should not lobby directly or request ad sponsorship from Giving Marin partners or sponsors.
  • Not all ads submitted may be selected to run, depending on the volume contributed by the nonprofit community. Some partners may already have designated nonprofits or specific areas of focus (arts, youth, mental health, senior services, etc.) and may not use any of the submitted nonprofit ads. Advertising of political nature will not be considered. The publisher reserves the right to review all ads.
  • All nonprofits that submit artwork for the first time must at the same time provide their proof of 501(c)(3) status. Please include your mission statement or one or two sentences that describes your organization.

More information can be found here:

MARIN IJ REQUIREMENTS AND SUGGESTED TIPS FOR PRINT ADS